EFJJA 2nd LOCATION - NEW LOGOS!
For the past year, we have been working on the next phase of EFJJA. Trying to decide on a HUGE Malta location or a second location was a difficult task.
After many months, we decided to open a second location in Niskayuna, NY! One January 1st we will be opening our SECOND LOCATION. EFJJA south will be moving into the space that Power Yoga NY operates. It is a state of the art facility with beautiful locker rooms, showers, mat space, etc. We can’t wait to open! Also, we will still have a limited yoga schedule available along with our Jiu-Jitsu classes!
This new venture inspired us to reinvent our logos and upgrade our brand. It felt appropriate to start with a fresh look as we continue to spread Jiu-Jitsu throughout the Upstate NY region!
Our new logo was inspired by three ideas...
My journey through Jiu-Jitsu has been an AWAKENING. It made me SEE the world in a way, I did not SEE before. It allowed me to SEE the possibilities of my potential and become CONSCIOUSLY aware of my abilities that laid dormant and undiscovered.
Jiu-Jitsu is a pathway and vehicle towards ENLIGHTENMENT. Through training you will realize that you are capable of things far beyond the realm of what you once thought was possible or once though was fact. These reasons make the idea of an EYE so symbolic.
Jiu-Jitsu AWAKENS you to your potential. Jiu-Jitsu gives you the clarity to SEE and understand things far beyond the mats. Everything in your life will improve.
One of the most iconic symbols throughout history is undoubtedly the Yin Yang symbol. A representation of Duality. It has been defined in many eastern works of literature in different ways.
In my view, the Duality of nature that we experience is manifested on the mats.
As you become more powerful, you become more peaceful.
As you humbly recognize your weaknesses, you develop strengths.
As you become more dangerous, your become more compassionate.
Every aspect of our nature is balanced by its opposite. This is incredibly evident on the mats. Our development into an individual that has extreme power, allows us to walk confidently and peacefully through the world.
One would think that Jiu-Jitsu training and its dangerous techniques would turn a person into an arrogant and selfish bully. But the power gained does just the opposite. It gives us more patience for the world around us. Perhaps it is because of the humbling nature of Jiu-Jitsu. As quickly as you make progress, someone else does as well. Just when you think you have figured it all out, you are proven wrong time and again.
This Duality plays out each day in our life and on the mats and if we come to an understanding with it, it will allows us to accept who we are, yet leave all possibilities of transformation available.
See you soon in Malta and Niskayuna. We look forward to providing an academy that allows ANYONE to excel and reach their personal potential!
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